Precision Research Marketing

Precision Research started back in 1959 when the industry was just beginning. Interviews were largely conducted on a door-to-door basis. Iona Adleman started as an interviewer in the early 1970's and later became manager of Precision, which at the time was called Precision Interviewing Service. She later purchased the company for $1.00 and began running the company from a bedroom office.

The company moved out of her home and into shopping centers where mall intercept surveys were conducted as an alternative to door-to-door. She later built a focus facility to accommodate the growing need for qualitative research.

In 1983, after graduating from college, her son Scott joined the company and worked his way up to president.

The company now offers a broad range of both qualitative and quantitative research services. While primarily focused on data collection, Scott Adleman provides research consulting, design and moderation services as well.